27 Feb Rizoma introduces new structure for UK market
High end Italian accessory manufacturer Rizoma has appointed two industry experts to help develop its UK presence in 2013, engaging Northamptonshire-based Motogear as sales representatives for the UK, with Burton-based Platinum Communication handling a PR and media programme aimed at raising awareness of the brand and its innovative range of products.
Based in the Milan area, Rizoma embodies the ‘Made in Italy’ philosophy by combining clean, elegant design in its extensive range of over 1300 accessories, with an unparalleled attention to detail and an elegant minimalist styling. The company has invested heavily in the latest 3D CAD software and cutting edge CNC machine tools, bringing aerospace technology to the motorcycle industry.
Since its conception 15 years ago, the company has developed a strong presence across mainland Europe and North America, with further global expansion plans in markets as diverse as Latin America and the Middle East. Rizoma has also established itself in racing circles thanks to a high-profile sponsorship of the LCR Honda MotoGP team and the adoption of the innovative lever protection Proguard System by the vast majority of the Grand Prix grid.
“We are delighted to appoint our UK team and feel that this is an important step in growing the Rizoma brand in Britain,” commented Jens Utz, Sales and Marketing Director for Rizoma. “We know that the UK is a tough market but we also know that there is great potential because British motorcyclists are very passionate. As a company we are continually investing in our growth and we feel that by investing in this local knowledge we can meet our objectives of raising awareness, increasing sales and making creating an easier experience for our dealers and end users.
Speaking of his company’s appointment as Rizoma’s UK representative, Motogear director Trevor Hall commented: “It is a really exciting opportunity to work with Rizoma. The products are of the highest standard and complement the other premium Italian brands in Motogear’s portfolio. We will be working with Rizoma on a standalone basis and are fully committed to ensure that this fantastic brand is given the attention it deserves.”
Paul Taylor, Managing Director of Platinum Communication, added: “My first association with Rizoma came around four years ago. Immediately I was very impressed not only with the quality of the product, but also by the professionalism of the company and its staff. I’m delighted to be involved with the company’s expansion into the British market and my job is to raise awareness, giving dealers and consumers confidence in the brand and the products.”
More information on Rizoma and its 1,300 products can be found at www.rizoma.com – where the company’s 250 page catalogue can be viewed and downloaded as a PDF.
Motogear Limited, Huxloe House, Telford Way,Kettering, Northants, NN16 8UN